International Ecommerce Platforms: How to Grow Your Ecommerce Business?

shopify multiple countries

Do you want to grow as a retailer in today’s globalized world? Well, international ecommerce is a key to success in the coming years. After all, it’s all about selling globally and opening new doors to the world. Initially, cross-border sales were seen for a specific category of items like books and music, but now it’s a lot more than that. While, customers can order products from anywhere in the world, it also allows retailers a huge slot to expand.

Don’t know how to begin with ecommerce expansion? International ecommerce platforms such as Shopify and BigCommerce can help you grow efficiently and successfully.

Here’s a comprehensive guide that can assist you in reaching global audience with international ecommerce platforms.

Is There A Market For You?

First things first, Conduct research and figure out whether other countries are worth the investment or not. For instance, your business is about selling headphones, you must see which markets are interested in buying your product. You can test interest from different markets using tools like Google trends, Google Search Console, and Google Analytics. Weigh up the logistics cost, duties and tax before doing any financial investment. Finally, before delving into international online business, you should be able to answer few questions like, what countries are doing the same business as you. Do you need to modify your products before selling? Who are the competitors?

Sell On International Marketplaces

Because you’ve just started to grow, you may lack resource and expertise. This is why the best option to use is international marketplaces, like Amazon and eBay. Since, they have millions of customers worldwide; your products will be accessible to a significant broader market than compared to local market. Additionally, you will incur many other advantages. For instance, you don’t have to worry about logistics and customer support while selling on Amazon.

Localize Your Brand

Localization is an integral part that can eventually lead your brand to success. How? When your website comes with individual subdomains or even offer different site for each country, you’re at top of your localization game. Take example of big players like Google and Facebook, who are dubbed as best global websites. They achieved success because they followed this international strategy. Hence, localization is a must. So, choose an international ecommerce platform that can help you localize everything.


So, if you have saturated your local market, it’s time to diversify into international market. Learn the trends of international ecommerce market.  Start garnering interest in selling to other countries. Start small and go big!